“Marketing has become deeply entwined with technology. This didn’t happen overnight; it’s been sneaking up on us for a while. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality. But we’ve clearly reached a tipping point. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. And the first step of such ownership is to appoint someone to lead it. Enter the chief marketing technologist.” said Scott Brinker in AdAge
We know because our team has been building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com, Marketo, HubSpot, Eloqua and Aprimo and we have never had to talk with any CIO.
So while the idea of a Marketing Technologist probably didn’t make sense for many organizations five years ago, it’s hard to imagine that the Fortune 1000 won’t be operating without one in the very near future, and we are here to help.
Better yet, I believe that Marketing Technologist will fill a void in the present marketplace on how to use all available technologies to create a predictable, sustainable and measurable growth path driven by marketing. After all, isn’t that what every company wants and is expected to deliver on Wall Street?