5 Rules of Social Media Optimization (SMO)

Search Engine Optimization (SEO) for websites has been honed into a fine art. While I believe in the power of SEO, there is a new discipline beginning to emerge called Social Media Optimization (SMO).

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more visible in social media searches on blog search engines such as Technorati, and more frequently included in relevant posts on blogs, podcasts and vlogs.

Here are 5 rules to help guide your thinking around SMO for a client’s website:

1. Increase your linkability – This is the first and most important priority for websites. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step. However, there are many other methods, such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

2. Make tagging and bookmarking easy – Adding content features, such as a quick button to “add to del.icio.us,” is one way to make the process of tagging pages easier. But go beyond this by making sure pages include a list of relevant tags and suggested notes for a link (which come up automatically when you go to tag a site). Also, make sure to tag your pages first on popular social bookmarking sites (including more than just the homepage).

3. Reward inbound links – Often used as a barometer for the success of a blog, inbound links are critical to rising in search results and overall rankings. To encourage more of them, make it easy and provide clear rewards. Try using Permalinks to encourage linking. Or list recent linking blogs on your site, which provides the reward of visibility for those who link to you.

4. Help your content travel – When you have content that can be portable (such as PDFs, video files and audio files), submitting it to relevant sites will help your content travel further, and ultimately drive links back to your site.

5. Encourage the mashup – In the new world of co-creation, it pays to be more open about letting others use your content. YouTube and Veotag have fueled their own growth by providing code to cut and paste so you can embed videos and podcast from their site. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

Where is the buzz? Many rules and techniques are starting to emerge as the notion of SMO grows more sophisticated. In the meantime, begin working with some of these techniques on your own. That way, you’ll know how they work and what effect they can have on your new media efforts.

This post was adapted from a blog that seems to specialize in this SMO content. If you like the above content please check this blog out.

2 comments to 5 Rules of Social Media Optimization (SMO)

  • aasmi

    Social media optimization

    In the last few years search engine has become an important tool for online
    business but now a day’s Social media optimization is most popular techniques to promote products and services in the market by the mediums of social media book

    Search engine optimization techniques can be broadly classified into two Categories: on-page optimization and off-page optimization, these techniques are very helpful for improving traffics for a website.

    Some point should be included in social media optimization

    • Know how to target your audience
    • create content
    • create a SMO strategy
    • Book marking and tagging
    • increase your link ability
    • SMO should be a continuous process

    Some of the popular social book marking sites
    * blue dot
    * bookmarksync
    * del.icio.us
    * citeulike
    * connotea
    * digg
    * diigo
    * furl
    * givealink.org
    * linkwad
    * ma.gnolia
    * my web
    * mixx
    * netvouz
    * newsvine
    * propeller.com
    * reddit
    * simpy
    * sitebar
    * stumbleupon

  • Anyone should use social bookmarks as a part of internet marketing strategy because it is a advantageous way to increase the visibility of your website. But having a automated bookmarking software is crucial, because this means you can save an average of 3-4 hours a day, or perhaps an average of $200 per month in bookmarking services while you acquire the best results in terms of traffic and Page Rank boost.

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