The Best of Ideas from the Best of Company

The proverb says that a man is known by the company he keeps. If that’s true, you can understand my excitement at being one of 11 authors in the just released e-book The One Piece of Advice You Can’t Sell Without, a compilation of ideas for selling professional services.

The e-book is published by, the premier online source for insight, advice and tools for service business rainmakers, marketers and leaders. You can download it at

My contribution is entitled “Do You Really Care About Your Client? No, Really.” In it, I share thoughts on my long-held belief that to build real trust with clients – a widely acknowledged prerequisite to successful services selling – you have to be truly interested in their success. Said another way, the foundation for a truly trusting relationship is to care about whether people succeed because of what it means for them, not for you.

I’m honored to be in the company of some sales and marketing luminaries in the e-book. Seth Godin is the bestselling author of seven books on marketing, management and ideas, including the recently published Small Is the New Big. Keith Ferrazzi wrote Never Eat Alone, the bible on networking and building relationships. And Michael W. McLaughlin, co-author of Guerrilla Marketing for Consultants.

The rest of the lineup also swing big bats when it comes to selling services. You can share their company too by checking out The One Piece of Advice You Can’t Sell Without

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