Best Practices in Corporate Blogs

For many businesses, blogging remains a mysterious medium dominated by teenagers and techno geeks. But there are a few shining examples of business blogs.

McDonald’s blogs on corporate responsibility. General Motors’ blogging team posts pictures from photo-sharing site Flickr and videos from YouTube. Product groups within Wells Fargo use blogs to exchange ideas. And Sun Microsystems CEO Jonathan Schwartz, one of the first execs to start a blog and really make waves with it, is seeking approval from the Securities and Exchange Commission to write about Sun’s financial performance on his blog – moving the needle on how and where public disclosure may happen in the future!!

For many businesses, blogs remain a mysterious medium dominated by teenagers and technology geeks. Most execs “do not read them, they do not understand why people write them,” Forrester Research analyst Charlene Li says. According to a tally by blog vendor Socialtext, just 40 of the country’s largest 500 companies have blogs. That will need to change if they want to stay current with customers. “It’s a different mind-set that they have to understand,” Li says.

So where’s the Buzz? Study the leading edge examples that show how there can be real substance and value to blogs. But beware the blogsosphere wont tolerate blogs for thinly veiled PR stunts, or put little thought into content will be missing the point of entering into a conversation with their customer — after all marketing is a conversation!

For more examples of how blogs are being used by large companies check out a recent article in InformationWeek

1 comment to Best Practices in Corporate Blogs

  • Naat

    really it is a very good site which help an idea about practices in corporate blog.General Motors' blogging team posts pictures from photo-sharing site Flickr and videos from YouTube. Product groups within Wells Fargo use blogs to exchange ideas. And Sun Microsystems CEO Jonathan Schwartz, one of the first execs to start a blog and really make waves with it, is seeking approval from the Securities and Exchange Commission to write about Sun's financial performance on his blog – moving the needle on how and where public disclosure may happen in the future!!

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