An Innovative Idea for using a Blog

At the recent MarketingProf’s conference I encountered an innovative idea for using a blog. I just haven’t been able to get it out of my mind, so I wanted to share it with you …

A panel run by David Armano on Social Media in a B2B world had a panelist from Leopardo Construction, Todd Andrilik. Todd, who’s the company’s director of marketing and PR, is using a wordpress blog as a newsroom .

I think this is really quite clever since, like a blog, press items are normally viewed in reverse chronological order. Therefore, they are a perfect adaptation for a blog. But he didn’t stop there. He added RSS (naturally), and built-in Search, Archives by Month, Categories (tags), Sharing and Bookmarking (like del.icio.us), Suggested Reading (which was a plugin) and some YouTube video links embedded into the blog. However, no comments – which I think is ok.

So a big shout out to Todd for implementing this. I think it is very innovative, and I was impressed by the idea. It’s one I wish I’d thought of!

10 comments to An Innovative Idea for using a Blog

  • S. Kumar, Web 2.0 Marketing Tools

    Yes.

    Very innovative & Intelligent.

    I wonder how every expert missed on such a simple but valuable idea.

    Courteously — S. Kumar
    Learnhomebusiness.com

  • Clayton Bell

    Just for insights’ sake, is this alone the same lines?

    http://mcgnewsroom.blogspot.com

  • Paul Dunay

    Yes Clayton – good spy

    My only add would be the example I gave you made better use of the social media and was tricked out a bit more with related postings and YouTube videos.

    But this site is on its way!

    thanks for sharing
    pd

  • juegos

    Good news

    Thank you for informations.

    I hope everybody read this article.

  • Todd Andrlik

    Wow, thanks for the plug, Paul. Glad you enjoyed the panel discussion.

    We’re equally excited about the potential of using a blog engine for our news room here at Leopardo.

    Leopardo has expertise in multiple markets (i.e., healthcare, retail, office, aviation, condo, etc.), so the built-in tagging /categorizing function of the blog has been a great value to us.

    And with a world of widgets and plugins available for easy add-on, the blog is a beautiful content management tool. I’m definitely a big fan of the suggested reading widget. We’re also exploring survey plugins for quick research.

    Thanks again for the mention. I enjoy your blog. Keep up the great work.

  • jeindus

    Many businesses are using social network to advertise and get closer to their customers by making their own social network page.
    I thought that was very clever and intelligent. A totally new way of approaching customers. Do you think using blog as a newsroom is another new way of approaching customers for businesses?

  • Paul Dunay

    jeindus – I dont think there is a direct business impact piece to this. I think its more about gaining a better understanding of the given company, its business, its focus, and its ambitions.

    I dont think you would run / use this as a lead generator directly

    pd

  • Joan Damico

    That’s brilliant. I’m wondering if it has greater impact on SEO than say the typical “press” area on a website. Thanks for another good post, Paul.

    Joan

  • Anita Campbell

    This is a creative idea, although it is actually not uncommon. I know at least a half dozen other companies that have been doing the same thing using blogs for their newsroom section — some for 2 or 3 years now. Some of them run two blogs — one used as a blog and one used as a newsroom.

    In fact, one of the free press release sites looks like it is built on a WordPress platform, and it displays new releases similarly to a blog layout.

    Anything you can do with a blog, I suspect it’s been done.

  • Sherrick

    Hey Paul,

    Good stuff.

    I thought you might be interested in how we used blogs at our recent iRise Fusion 07 User Conference, then posted the content using audio, video, etc.
    http://www.irise.com/blog/index.php/2007/10/12/irise-fusion-07-conference-summary/

    The response to sharing the content from the conference has been tremendous.

    David Spark help set this up for us and started the blogging from the conference:
    http://www.sparkminute.com/?p=242

    Sherrick
    http://www.irise.com/blog

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