Should you start a VideoBlog?

Spending on online video is expected to soar to $1.5 billion in 2009 from a projected $385 million this year, according to eMarketer.

Which is why Andy Plesser, founder of PR agency Plesser Holland Associates, has started a video blog, or “vlog,” called Beet.TV which debuted in April and runs five days a week. It features interviews with journalists, technology executives, analysts, venture capitalists and podcasters. Clips that typically run less than five minutes, have been garnering about 5,000 viewers a week.

Plesser conducts many of the interviews himself, tackling issues concerning the transformation of new media. He also produces vlogs created specifically for clients such as Technology Review, a bimonthly magazine published by MIT.

I got to meet Andy at a recent Web Video event hosted by InfoWorld in NY, he thinks vlogs present a huge opportunity for b-to-b marketers to talk about their products and services.

So what should Buzz Marketers do? – Andy sees video as real, and marketers who ignore it do so at their own peril. He told me anyone with a Video cam and an Apple computer can produce videos. “Just go to Google videos, post your video content, hit the share button, post it to your blog and BINGO you are a videoblogger!”

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