Unlock your PDF’s and set them free! – a podcast with Peter Nieforth

Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 (10%) download rate which isn’t bad by marketing standards but on the flip side that means there is a 90% leakage rate!

Studies have shown that a NON protected PDF will get as high as a 20X greater download rate. But then how can you capture registration information?

Peter Nieforth’s company, Vitrium Systems, has created a web-based tool called docmetrics. Their solution moves away from external registrations forms to forms that are embedded directly inside the PDF – this allows marketers to collect reader data while they are engaged in the content and share the content with their colleagues. In addition to the data on who is reading the content, docmetrics provides data on when the document was opened, how many pages were read, and how much time was spent on each page.

To hear more about this exciting new technology with my interview of Peter right on the show floor at the MarketingProfs B2B Forum! WARNING: this was recorded on the show floor so it is a little loud (sorry) because there was quite a crowd in his booth!

Link to Original Audio Source

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About Peter

Peter Nieforth is the Chief Executive Officer and Co-founder at Vitrium Systems Inc. Nieforth founded Vitrium Systems together with Narayan Sainaney, Blair Adamson and Alfred Dorey bringing together a core group to crystallize and commercialize the ideas and research of Sainaney. Nieforth specializes in financing, organizing and commercializing promising start-ups, most recently acting as Director of Investment for The Loreto Bay Company (LBC), where he worked on raising a total of 18 million US dollars for the world’s largest sustainable resort community, which is currently being built by LBC in the Mexican Baja. Nieforth has also served as an investment specialist for BMO Bank of Montreal, as Financial Advisor for Yorkton Securities Inc. and as Financial Consultant with Merrill Lynch Canada Inc.

Nieforth studied Political Science at Acadia University, and graduated from Mount Saint Agnes Academy in Hamilton, Bermuda.

2 comments to Unlock your PDF’s and set them free! – a podcast with Peter Nieforth

  • Nate Nash

    This is interesting Paul. I recently had a conversation about moving typical whitepaper content to a more accessible blog format. The main argument against was the inability to track read-to-buy type stats through registration. I would be interested to understand an approach for measuring the “click thru value chain” of corporate blogs that doesn’t impose a significant registration hurdle.

  • James Higginbotham

    I find it interesting that they require a signup form to be filled out to see a video demonstrating how not to require a form prior to downloading a PDF. Bummer.

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